In 1915, Tom Lyle Williams created Lash‑Brow‑Ine, a simple yet groundbreaking lash darkener that marked the beginning of modern mascara. The idea came from his sister Mabel, who had been using a homemade mixture of petroleum jelly and coal dust to define her lashes. Williams refined her kitchen‑table beauty trick into a commercial product, packaging it neatly and marketing it to women who wanted darker, more expressive eyes. Lash‑Brow‑Ine wasn’t mascara as we know it today but it was the first step — a small innovation that sparked an entire industry and set the stage for the creation of Maybelline Cake Mascara just two years later.
I’m Stacey Hobbs, thanks for reading Face by Stace! Until next time.
do you feel fabulous today?
