Tag Archives: 1917

In 1917, Tom Lyle Williams transformed beauty history with the launch of Maybelline Cake Mascara, a solid black cake activated with a few drops of water and applied using a small brush. Until then, lash darkening was mostly a stage trick — messy, homemade, or reserved for theatrical makeup artists. Maybelline’s innovation changed everything. ByContinue reading “The Birth of Modern Mascara (1917)”