PART 3: 1970s Beauty + Fashion: The California‑Sun Era

The 1970s California‑Sun aesthetic was more than a trend — it was a cultural identity. It represented a new kind of American look: athletic, glowing, carefree and deeply connected to outdoor life. Beauty and fashion merged with lifestyle, creating a decade defined by movement, sunshine and effortless glamour. Tanning culture was at the heart ofContinue reading “PART 3: 1970s Beauty + Fashion: The California‑Sun Era”