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The 1970s were a decade obsessed with the sun. Beauty culture shifted away from porcelain complexions and toward a bronzed, athletic glow that symbolized freedom, leisure and California living. Skincare became less about coverage and more about cultivating a healthy, lived‑in radiance. Women wanted skin that looked touched by sunlight, softened by ocean air andContinue reading “PART 2: 1970s Skincare + Tanning Products”