How a 22‑year‑old makeup artist quietly reshaped the future of beauty blogging in Canada When Face by Stace launched in 2009, beauty blogging was barely out of its infancy. In Canada, blogs were still treated as personal journals — casual, chatty spaces where writers posted “Here’s what I bought” product hauls, shared opinions without context,Continue reading “Face by Stace: The Professionalization Era (2009–2012)”
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