In 2009, blogs were considered personal, from being classified as journals/diaries, celebrity gossip sites, etc. Beauty blogs were new, only about a year or two years in maximum.
After much research, I created an editorial, business-oriented blog, Face by Stace. Some professional makeup artists were not doing at the time. Discussing topics the industry was not yet discussing (Dehydrated skin for example) and discussing current trends (like with the current post, Full Body Deodorants — Is it a Gimmick?).
Influencers had just began, just not in Canada, and bloggers were not influencers. Partnerships for blogs specifically in Canada, were traditional.
Global and national business professionals did not take blogs seriously. Neither did editors.
Despite this blog gaining attention from global beauty brands in than three years using this blog to promote their products, the moment this blog went live. Which brands? You name it, they’ve used it.
Working at a TV station, applying makeup on the host, CEO of the Mississauga Board of Trade, on guests which included, global CEOs, politicians, amongst other successful business professionals began to view blogs as a business tool; advertising, blog posts as ads, they said. The writing in the posts were copywriting, they added. At least some of whom did view blogs as advertising. While others caught on afterwards. Today, blogs are studied in marketing curriculums (SEO marketing, Copywriting, etc.), I was the makeup artist for a TV show, applying makeup on the host, CEO and President of the Mississauga Board of Trade, which was his business show; along with the CEO of Absolut Vodka (at the time); Gil Moore, a member of the Grammy Award-Winning rock group, Triumph; Mike Holmes; George Stroumboulopoulos; Travis Dhanraj; politicians – mayors from Hazel Mcallion, Bonnie Crombie, John Tory, and more.
As for editors, one editor in particular saw this one blog in particular, the value of it, the build up it contained, the blog as editorial and did something no editor was doing, refusing to do, at the time in 2012, to take on a blog. This one editor at newspaper took a risk and the risk was worth it.
I thought if I were to get into blogging, I would do it right.
