business – Face by Stace

The Business of No. 5: How Chanel Turned a Fragrance into a Global Empire

Chanel didn’t just create a perfume; she created a business model. When No. 5 launched in 1921, the fragrance industry was still rooted in small perfumers and boutique production. Chanel approached it differently — as a scalable luxury product that could be manufactured, marketed, and distributed with the same precision as fashion. She partnered with theContinue reading “The Business of No. 5: How Chanel Turned a Fragrance into a Global Empire”