Even as women quietly rebelled with rouge, and lipstick, beauty companies had to tread carefully. Makeup was still considered bold, even going so far as to refer make-up as improper, so brands developed a clever vocabulary that let women buy cosmetics without ever admitting they were buying make-up. Here are some of the most commonContinue reading “1920s Beauty Ads”
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YSL + Beauty Advertising: The Evolution of the YSL Woman
The YSL woman has never been a passive figure in beauty advertising. She has always been a declaration of identity, of autonomy and of glamour sharpened into intention. Across decades, Yves Saint Laurent’s beauty campaigns have shaped a singular archetype: a woman who is not defined by the world around her, but who defines itContinue reading “YSL + Beauty Advertising: The Evolution of the YSL Woman”
1939: The New York World’s Fair That Introduced Television — And Transformed Beauty Advertising
The 1939 New York World’s Fair wasn’t just a celebration of innovation — it was the moment beauty advertising changed forever. Although television had existed in experimental forms for years (including early Canadian broadcasts in the early 1930s), the Fair was the first time the public saw television as a real, accessible technology. And withContinue reading “1939: The New York World’s Fair That Introduced Television — And Transformed Beauty Advertising”
