Tag Archives: American

Claire McCardell didn’t just design clothes — she re-shaped the identity of American fashion. In an era dominated by Paris couture, McCardell introduced a new aesthetic: practical, modern and distinctly American. Her work in the 1930s, ’40s, and ’50s proved that style could be intelligent, functional and beautifully un-fussy. McCardell championed fabrics that were previouslyContinue reading “Claire McCardell: The Lady Who Put American Fashion on the Map”