From Control Garments to Cultural Phenomenon Before Spanx, shapewear was a relic of the past — a category associated with girdles, pantyhose and restrictive undergarments that belonged more to the 1950s than the 2000s. Women wore them out of obligation not empowerment. Then came Sara Blakely. With one pair of scissors and a pair ofContinue reading “Spanx: The Rise of Modern Shapewear: How Spanx Rewired the Female Silhouette”