The 1970s marked a dramatic shift in American beauty culture. Gone were the powdered faces and sculpted bouffants of the 1960s. In their place emerged a new ideal: sun‑kissed skin, athletic bodies and a lifestyle built around tanning, dieting and California‑coast vitality. Beauty was no longer something applied — it was something lived. This decadeContinue reading “1970s Beauty: The Era of Tanning + Dieting”