Tag Archives: Eaton’s Centre

Before Sephora, before beauty influencers, and long before the modern cosmetics industry exploded, Canadian women discovered makeup through a very specific gateway: the department store. In the 1920s, beauty culture in Canada didn’t begin in salons or Hollywood, it began at Eaton’s Centre “Eaton’s”, Simpson’s, Morgan’s, and Holt Renfrew “Holt’s” – Canada’s upscale department store,Continue reading “Canadian Department Stores and the Birth of Beauty Counters”