How to Re‑Create 1940s Victory Rolls (Step‑by‑Step)

The iconic wartime hairstyle. Victory Rolls were a symbol of strength, femininity and wartime resilience. Today, Victory Rolls has become one of the most recognizable looks of the 1940s. Re-creating this popular hairstyle is actually easier than what most people think. With a few tools and the right technique, this classic hairstyle that defined the era,Continue reading “How to Re‑Create 1940s Victory Rolls (Step‑by‑Step)”

15 Wartime Beauty Hacks Women Actually Used

Resourcefulness, rationing, and the creativity that kept women glamorous through WWII. When the 1940s rolled around, it was a decade of sacrifice, it was however, also a decade of ingenuity. With rationing, shortages and factories re-directed to the war effort, women had to reinvent their beauty routines using whatever they could find at home. TheseContinue reading “15 Wartime Beauty Hacks Women Actually Used”

Chanel’s Critiques of Postwar Couture

The Rebel vs. the Revival Coco Chanel returned to fashion in 1954with fire in her voice and opinions sharper than her scissors. She had watched postwar couture from the sidelines andshe didn’t like what she saw, especially from Dior and the houses that embraced his voluptuous silhouettes. To Chanel, the New Look was a betrayal. She believed womenContinue reading “Chanel’s Critiques of Postwar Couture”

The Wertheimers vs. Chanel: Who Really Built the Empire?

The legend of Chanel often centers on one woman — the visionary, the rebel, the icon. But the truth behind the Chanel empire is far more complicated. While Coco Chanel created the aesthetic, the myth, and the un-mistakable style, it was the Wertheimer family who built the global business machine that turned her name into a century‑spanningContinue reading “The Wertheimers vs. Chanel: Who Really Built the Empire?”

Besame Cosmetics: Victory Red Special Edition Set

The Victory Red Special Edition Set, which includes of course the Victory Red lipstick…hold on. Let’s rewind to the beginning. First, what is Victory Red lipstick? No, I don’t mean the straightforward answer to the question but rather the backstory. Yeah, this lipstick has a backstory. How often do you hear that, right? Well, muchContinue reading “Besame Cosmetics: Victory Red Special Edition Set”