5 Surprising Ways Women Used Lipstick in the 1940s

During World War II, lipstick was much more than make-up, lipstick served many purposes during this period of time. With rationing, shortages and strict limits on cosmetics, women got creative! Women also became incredibly resourceful. A single tube of lipstick often had to do the work of an entire beauty bag, if you can believeContinue reading “5 Surprising Ways Women Used Lipstick in the 1940s”

Best-Seller Besame Noir Red Lipstick

Inspired by the spirited nightlife of the 1930s, Noir Red, 1930 channels the era’s was a glamorous decade, a deep red or a cool red hue was the colour of the 1930s. Cool colours accompany a blue undertone, unlike true red which typically has a perfect balance of orange undertone and blue undertone. Orange undertoneContinue reading “Best-Seller Besame Noir Red Lipstick”

When Beauty Enters the Second World War

Victory Rolls of 1940’s WWII Wartime Victory Rolls, the hairstyle that was more about patriotism. Victory Rolls were a 1940s women’s hairstyle that became a symbol of wartime practicality and patriotism, popular from about 1940–1945, named either for the V for Victory and this hairstyle widely spread by Hollywood and working women. Read more: itslifebysh.com MaterialsContinue reading “When Beauty Enters the Second World War”

Why “Indelible” Lipstick Exploded in the 1950s

The 1950s were a turning point in cosmetic chemistry. After WW2 the beauty industry had access to new synthetic dyes, improved waxes and long‑wearing film‑forming ingredients that didn’t exist in earlier decades. Women wanted lip colour that survived eating, smoking, kissing and the long workday — and chemists finally had the tools to deliver it.Continue reading “Why “Indelible” Lipstick Exploded in the 1950s”

Besame Cosmetics: Victory Red Special Edition Set

The Victory Red Special Edition Set, which includes of course the Victory Red lipstick…hold on. Let’s rewind to the beginning. First, what is Victory Red lipstick? No, I don’t mean the straightforward answer to the question but rather the backstory. Yeah, this lipstick has a backstory. How often do you hear that, right? Well, muchContinue reading “Besame Cosmetics: Victory Red Special Edition Set”

Victory Red Lipstick & the Importance of it, Plus Materials for Lipstick Were Scarce During WWII

It was in both countries, America and Canada, that the government encouraged women to wear Victory Red lipstick. Let’s delve in as to why, what this meant, and more! During the Second World War, in both America and Canada, lipstick materials were in shortage, leaving women to become creative, since lipstick has sustained a powerfulContinue reading “Victory Red Lipstick & the Importance of it, Plus Materials for Lipstick Were Scarce During WWII”