When Beauty Enters the Second World War

Victory Rolls of 1940’s WWII Wartime Victory Rolls, the hairstyle that was more about patriotism. Victory Rolls were a 1940s women’s hairstyle that became a symbol of wartime practicality and patriotism, popular from about 1940–1945, named either for the V for Victory and this hairstyle widely spread by Hollywood and working women. Read more: itslifebysh.com MaterialsContinue reading “When Beauty Enters the Second World War”

Chanel’s Critiques of Postwar Couture

The Rebel vs. the Revival Coco Chanel returned to fashion in 1954with fire in her voice and opinions sharper than her scissors. She had watched postwar couture from the sidelines andshe didn’t like what she saw, especially from Dior and the houses that embraced his voluptuous silhouettes. To Chanel, the New Look was a betrayal. She believed womenContinue reading “Chanel’s Critiques of Postwar Couture”

What Happened When Nylon Stockings Were Scarce During WWII? Women Got Creative! Plus, the Birth of Leg Makeup & Sally Henson Leg Makeup

Before we begin, I’ve got a question for you. Have you tried painting the legs to appear like nylon stockings? Including drawing the line at the back of the legs? And I’m not referring to a spray bottle like they have today. It isn’t as easy as it looks I can tell you that much.Continue reading “What Happened When Nylon Stockings Were Scarce During WWII? Women Got Creative! Plus, the Birth of Leg Makeup & Sally Henson Leg Makeup”

The Wertheimers vs. Chanel: Who Really Built the Empire?

The legend of Chanel often centers on one woman — the visionary, the rebel, the icon. But the truth behind the Chanel empire is far more complicated. While Coco Chanel created the aesthetic, the myth, and the un-mistakable style, it was the Wertheimer family who built the global business machine that turned her name into a century‑spanningContinue reading “The Wertheimers vs. Chanel: Who Really Built the Empire?”

Besame Cosmetics: Victory Red Special Edition Set

The Victory Red Special Edition Set, which includes of course the Victory Red lipstick…hold on. Let’s rewind to the beginning. First, what is Victory Red lipstick? No, I don’t mean the straightforward answer to the question but rather the backstory. Yeah, this lipstick has a backstory. How often do you hear that, right? Well, muchContinue reading “Besame Cosmetics: Victory Red Special Edition Set”

WWII Skincare Routines

During World War II, skincare became a quiet act of resilience. With rationing, shortages and limited access to luxury cosmetics, women adapted their routines to fit a world focused on survival. Beauty didn’t disappear — it simply became more practical more resourceful and more intentional. Cleansing was simple and consistent. Most women used basic soapContinue reading “WWII Skincare Routines”