Cake mascara! The very first modern mascara to ever hit the market. A mascara that was invented or as some may say, innovate was Maybelline in 1917, just two years shy after developing their company in 1915, in Chicago, before transferring their company to New York. Maybelline is known for their mascaras, still to this day. I am getting ahead of myself. When Maybelline produced their mascara which came in cake form only, Max Factor quickly had to jump on the bandwagon. Of course, have to give the new kid on the block competition. After all, Maybelline cake mascara was selling like hot cakes. Everyone from women to makeup artists wanted to get their hands on this new modern type mascara. What has changed today with mascara? Not much. The applicator and product as remained the same, even if the formula has become liquid, you still need an applicator, in this case a wand to apply the formula.
If you really want to know the impact on the flapper culture story about Maybelline, check it out here.
Then you may want to check the origin story about Maybelline’s story here.
Oh, there is just one more delicious story you may find yourself to be interested in here.
Well, that is about it on the back story of Maybelline. Hope you enjoyed it 🙂
Oh, let’s not forget, cake mascara. Interested in reading more about why cake mascara was the king of all mascaras? Of course you are :), Check it out!
So, when Besame cosmetics decided to produce cake mascara that resembles as closely as possible to the actual formula from back in the day, is it any surprise how difficult it is for Besame to retain this formula in stock? Besame’s version can be used in multiple ways: cake mascara, cake liner, to fill in brows (I have yet try cake mascara or cake liner on the brows. I’m not saying it isn’t effective, I just have not tried it yet. Something new to discover.) and to even touch up roots, Besame claims.
With only seven ingredients, Besame’s formula includes a natural wax that flexes with the skin to prevent flaking, peeling or clumping.
The shade of blue has joined the cake mascara family. While the formula that has made this product ever so popular has maintained. Brushes are sold separately and can be found here.
Aero Slim Refillable Cake Mascara with Refill
A century-old beauty secret. A 3-in-1 Cake Mascara, that is water-activated made with only seven clean ingredients. Gentle on sensitive eyes, endlessly versatile. Brushes sold separately.
Shades Aero Slim Refillable Cake Mascara comes in: Black, Brown and now Blue.
Additional Information
Mineral oil free
Paraben free
Not tested on animals
Gluten free
Fragrance free
Vegan
Made for sensitive eyes
Price: $52
For more information, please visit: besamecosmetics.com
Have you tried Besame Aero Slim Refillable Cake Mascara with Refill? Please, let me know, I’d love to hear from you!
I’m Stacey Hobbs, thanks for reading Face by Stace! Until next time.
do you feel fabulous today?
