The 1970s marked a dramatic shift in American beauty culture. Gone were the powdered faces and sculpted bouffants of the 1960s. In their place emerged a new ideal: sun‑kissed skin, athletic bodies and a lifestyle built around tanning, dieting and California‑coast vitality. Beauty was no longer something applied — it was something lived. This decadeContinue reading “1970s Beauty: The Era of Tanning + Dieting”
Tag Archives: 1970s
The night Yves Saint Laurent Shocked Paris, and Re-wrote the Rules of Fashion w/ His 1971 Scandal Collection
On January 29, 1971, little did Yves Saint Laurent knew, he would be walking into the history books — and at the exact same time, straight into a firestorm. His Spring/Summer haute couture show, later known simply as “The Scandal Collection,” was unlike anything Paris had ever seen. It wasn’t elegant. It wasn’t polite. ItContinue reading “The night Yves Saint Laurent Shocked Paris, and Re-wrote the Rules of Fashion w/ His 1971 Scandal Collection”
The Women Who Inspired the Scandal Collection
This isn’t Dior’s New Look — however the Parisian women preferred to forget. While the majority of designers in 1971 romanticized the past, Dior’s nipped waists, Balenciaga’s sculptural purity, the soft nostalgia of the 1950s — YSL chose to do the opposite. He reached back to the darkest most un-comfortable corner of French memory: occupied ParisContinue reading “The Women Who Inspired the Scandal Collection”
Cher’s Contour: Product Breakdown
(Modern products that re-create the 1970s sculpted look) 1. Cool‑Tone Contour (for the Cher cheekbone line) Cher’s contour was shadow‑based, not bronzed. Use a cool‑tone contour to mimic natural depth. Suggested modern equivalents: Fenty Match Stix in Amber Kevyn Aucoin Sculpting Powder in Medium 2. Satin Highlighter (not glittery) 1970s highlight was soft, creamy, and reflective — neverContinue reading “Cher’s Contour: Product Breakdown”
Cher’s Makeup Artist Techniques (1970s Sculpt + Spotlight Precision)
Cher’s makeup artists approached her face the way a designer approaches couture, one may say, with structure, intention, and an understanding of how light behaves on bone, in this case, cheekbones. Here are the techniques behind her iconic 1970s sculpt: 1. Shadow Mapping Before Foundation Cher’s artists often applied contour before foundation, a reverse technique that allowedContinue reading “Cher’s Makeup Artist Techniques (1970s Sculpt + Spotlight Precision)”
Get the Look: Cher’s 1970s Contour
There are beauty looks that define a decade, and then there are beauty looks that define a woman. Cher’s 1970s contour belongs to the latter — a sculpted, dramatic, glamorous look that became part of her identity. It wasn’t just makeup. It was architecture. It was attitude. It was a woman who understood the powerContinue reading “Get the Look: Cher’s 1970s Contour”
