Tag Archives: contouring

Max Factor didn’t invent modern contouring palettes — but he did pioneer the underlying technique that contouring is built on. In the 1920s and 1930s, he introduced a new way of thinking about makeup: not as decoration but as facial architecture. His approach used light and shadow to re-shape features, correct asymmetry and create the ideal proportionsContinue reading “What Max Factor Actually Pioneered in Contouring”