Jean Patou + the Birth of Sports Chic: How One Designer Made Athleticism Elegant

When Jean Patou stepped into the fashion world in the 1910s and 1920s, women’s clothing was still defined by stiffness, structure and restriction. Patou saw something different — a future where women moved freely, lived actively and dressed with ease without sacrificing elegance. His vision created one of the most influential shifts in modern fashion: sports chic. PatouContinue reading “Jean Patou + the Birth of Sports Chic: How One Designer Made Athleticism Elegant”