When Jean Patou stepped into the fashion world in the 1910s and 1920s, women’s clothing was still defined by stiffness, structure and restriction. Patou saw something different — a future where women moved freely, lived actively and dressed with ease without sacrificing elegance. His vision created one of the most influential shifts in modern fashion: sports chic. PatouContinue reading “Jean Patou + the Birth of Sports Chic: How One Designer Made Athleticism Elegant”